Grayscreen Prototypes: The Secret Sauce

Effective web development

This is especially true in web development. Sitemaps and wireframes more often create illusions of communication than resolve them. That's because they cannot demonstrate subtle aspects of a site's content, structure, and functionality, which can only be understood through the experience of clicking.


Grayscreen Prototyping video by Newfangled Web Factory

In contrast, grayscreen prototypes do effectively communicate a site's content, structure, and functionality before design and development begin. Building a thorough and detailed prototype is the key to a successful website development project.



Effective web development

This is especially true in web development. Sitemaps and wireframes more often create illusions of communication than resolve them. That's because they cannot demonstrate subtle aspects of a site's content, structure, and functionality, which can only be understood through the experience of clicking.

In contrast, grayscreen prototypes do effectively communicate a site's content, structure, and functionality before design and development begin. Building a thorough and detailed prototype is the key to a successful website development project.